Developing your own digital identity

Personal Branding

CONTENTS

  • Each of us is a company: what is personal branding?
  • Adopting a proactive and entrepreneurial approach to your own career
  • Developing a competitive advantage, identifying your unique selling points
  • The importance of “networks”
  • How social media can contribute to expanding your personal brand
  • Key tools: blogs, LinkedIn, Facebook, Twitter, etc.
  • LinkedIn: using professional networks to help you get into and establish a place in the world of work.
  • Techniques and guidelines on creating and managing a blog, creating a publishing plan
  • Facebook and Instagram as personal marketing tools
  • Traditional channels and tools: sector exhibitions, specialist magazines, etc.

OBJECTIVES

  • Build your own recognisable and effective identity online and offline, as a way of tackling the challenges this ever-changing workplace poses
  • Increase your self-awareness, self-esteem and communication skills
  • Create and coherently manage your personal brand, thus increasing your online presence, using the internet and social networks
  • Come to know the key tools and techniques for measuring your personal brand’s success

METHODOLOGY

  • Co-create online profiles
  • Simulate a publishing plan
  • Pre-work and follow up