Each of us is a company: what is personal branding?
Adopting a proactive and entrepreneurial approach to your own career
Developing a competitive advantage, identifying your unique selling points
The importance of “networks”
How social media can contribute to expanding your personal brand
Key tools: blogs, LinkedIn, Facebook, Twitter, etc.
LinkedIn: using professional networks to help you get into and establish a place in the world of work.
Techniques and guidelines on creating and managing a blog, creating a publishing plan
Facebook and Instagram as personal marketing tools
Traditional channels and tools: sector exhibitions, specialist magazines, etc.
Build your own recognisable and effective identityonline and offline, as a way of tackling the challenges this ever-changing workplace poses
Increase your self-awareness, self-esteem and communication skills
Create and coherently manage your personal brand, thus increasing your online presence, using the internet and social networks
Come to know the key tools and techniques for measuring your personal brand’s success
Co-create online profiles
Simulate a publishing plan
Pre-work and follow up