![](\"https:\/\/consulting.humanvalue.it\/wp-content\/uploads\/2018\/09\/Lovemark_selling.jpg\" "\\"Lovemark_selling\\"")
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It\u2019s not just about products and services: bringing the \u201cWow\u201d factor to customer experience <\/span><\/h2><\/h1><\/div>Lovemark Selling<\/span><\/h1><\/h1><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>CONTENTS<\/span><\/h2><\/h1><\/div>\n- Being a Lovemark<\/b>: strengthening your company\u2019s brand positioning in terms of Respect and Love<\/b><\/li>\n
- Lovemark<\/b> Positioning<\/b>: mapping<\/b> your brand<\/b> as well as those of competitors<\/li>\n
- The importance of being a Lovemark to a positive CEX (Customer experience)<\/b><\/li>\n
- Customer Journey Mapping<\/b>: identifying the Touch Points between the client and your company<\/li>\n
- The personal touch<\/b>: identifying the touch points in which the consulting vendor can improve CEX and guide the purchasing process<\/li>\n
- Selling consulting services: identify requirements so as to offer the right services and solutions<\/li>\n
- The sales stages: the importance of pre- <\/b>and post-selling <\/b>activities in creating a positive relationship with the client<\/li>\n
- Up-selling<\/b> and cross-selling<\/b><\/li>\n
- Formulating an effective offer: features, advantages and benefits<\/li>\n
- The key skills <\/b>required for an effective sales relationship: communication styles<\/b><\/li>\n
- The \u201cstate\u201d of being a vendor-consultant: convictions that empower vs. those that block <\/b>the expression of a positive presence<\/li>\n<\/ul>\n<\/div>
OBJECTIVES<\/span><\/h2><\/h1><\/div>\n- Develop an awareness<\/b> for the important role a company\u2019s brand positioning <\/b>plays, including for the client\u2019s experience<\/li>\n
- Share the methods and key skills<\/b> needed for a commercial consultancy offering<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div>
METHODOLOGY<\/span><\/h2><\/h1><\/div>\n- Alternating between lectures and active learning: questionnaires, role play, exercises, action plans, self-assessments<\/b> allowing participants to build the most suitable model<\/li>\n
- Trying out techniques and strategies that can be applied day to day<\/b><\/li>\n
- Lovemark test<\/li>\n
- Customer Journey Mapping<\/li>\n
- At the end of the programme, participants will put together a personal action plan<\/li>\n<\/ul>\n<\/div>
Lovemark Selling<\/span><\/h1><\/h1><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>CONTENTS<\/span><\/h2><\/h1><\/div>\n- Being a Lovemark<\/b>: strengthening your company\u2019s brand positioning in terms of Respect and Love<\/b><\/li>\n
- Lovemark<\/b> Positioning<\/b>: mapping<\/b> your brand<\/b> as well as those of competitors<\/li>\n
- The importance of being a Lovemark to a positive CEX (Customer experience)<\/b><\/li>\n
- Customer Journey Mapping<\/b>: identifying the Touch Points between the client and your company<\/li>\n
- The personal touch<\/b>: identifying the touch points in which the consulting vendor can improve CEX and guide the purchasing process<\/li>\n
- Selling consulting services: identify requirements so as to offer the right services and solutions<\/li>\n
- The sales stages: the importance of pre- <\/b>and post-selling <\/b>activities in creating a positive relationship with the client<\/li>\n
- Up-selling<\/b> and cross-selling<\/b><\/li>\n
- Formulating an effective offer: features, advantages and benefits<\/li>\n
- The key skills <\/b>required for an effective sales relationship: communication styles<\/b><\/li>\n
- The \u201cstate\u201d of being a vendor-consultant: convictions that empower vs. those that block <\/b>the expression of a positive presence<\/li>\n<\/ul>\n<\/div>
OBJECTIVES<\/span><\/h2><\/h1><\/div>\n- Develop an awareness<\/b> for the important role a company\u2019s brand positioning <\/b>plays, including for the client\u2019s experience<\/li>\n
- Share the methods and key skills<\/b> needed for a commercial consultancy offering<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div>
METHODOLOGY<\/span><\/h2><\/h1><\/div>\n- Alternating between lectures and active learning: questionnaires, role play, exercises, action plans, self-assessments<\/b> allowing participants to build the most suitable model<\/li>\n
- Trying out techniques and strategies that can be applied day to day<\/b><\/li>\n
- Lovemark test<\/li>\n
- Customer Journey Mapping<\/li>\n
- At the end of the programme, participants will put together a personal action plan<\/li>\n<\/ul>\n<\/div>
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CONTENTS<\/span><\/h2><\/h1><\/div>\n- Being a Lovemark<\/b>: strengthening your company\u2019s brand positioning in terms of Respect and Love<\/b><\/li>\n
- Lovemark<\/b> Positioning<\/b>: mapping<\/b> your brand<\/b> as well as those of competitors<\/li>\n
- The importance of being a Lovemark to a positive CEX (Customer experience)<\/b><\/li>\n
- Customer Journey Mapping<\/b>: identifying the Touch Points between the client and your company<\/li>\n
- The personal touch<\/b>: identifying the touch points in which the consulting vendor can improve CEX and guide the purchasing process<\/li>\n
- Selling consulting services: identify requirements so as to offer the right services and solutions<\/li>\n
- The sales stages: the importance of pre- <\/b>and post-selling <\/b>activities in creating a positive relationship with the client<\/li>\n
- Up-selling<\/b> and cross-selling<\/b><\/li>\n
- Formulating an effective offer: features, advantages and benefits<\/li>\n
- The key skills <\/b>required for an effective sales relationship: communication styles<\/b><\/li>\n
- The \u201cstate\u201d of being a vendor-consultant: convictions that empower vs. those that block <\/b>the expression of a positive presence<\/li>\n<\/ul>\n<\/div>
OBJECTIVES<\/span><\/h2><\/h1><\/div>\n- Develop an awareness<\/b> for the important role a company\u2019s brand positioning <\/b>plays, including for the client\u2019s experience<\/li>\n
- Share the methods and key skills<\/b> needed for a commercial consultancy offering<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div>
METHODOLOGY<\/span><\/h2><\/h1><\/div>\n- Alternating between lectures and active learning: questionnaires, role play, exercises, action plans, self-assessments<\/b> allowing participants to build the most suitable model<\/li>\n
- Trying out techniques and strategies that can be applied day to day<\/b><\/li>\n
- Lovemark test<\/li>\n
- Customer Journey Mapping<\/li>\n
- At the end of the programme, participants will put together a personal action plan<\/li>\n<\/ul>\n<\/div>
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- Being a Lovemark<\/b>: strengthening your company\u2019s brand positioning in terms of Respect and Love<\/b><\/li>\n
- Lovemark<\/b> Positioning<\/b>: mapping<\/b> your brand<\/b> as well as those of competitors<\/li>\n
- The importance of being a Lovemark to a positive CEX (Customer experience)<\/b><\/li>\n
- Customer Journey Mapping<\/b>: identifying the Touch Points between the client and your company<\/li>\n
- The personal touch<\/b>: identifying the touch points in which the consulting vendor can improve CEX and guide the purchasing process<\/li>\n
- Selling consulting services: identify requirements so as to offer the right services and solutions<\/li>\n
- The sales stages: the importance of pre- <\/b>and post-selling <\/b>activities in creating a positive relationship with the client<\/li>\n
- Up-selling<\/b> and cross-selling<\/b><\/li>\n
- Formulating an effective offer: features, advantages and benefits<\/li>\n
- The key skills <\/b>required for an effective sales relationship: communication styles<\/b><\/li>\n
- The \u201cstate\u201d of being a vendor-consultant: convictions that empower vs. those that block <\/b>the expression of a positive presence<\/li>\n<\/ul>\n<\/div>
OBJECTIVES<\/span><\/h2><\/h1><\/div>
- \n
- Develop an awareness<\/b> for the important role a company\u2019s brand positioning <\/b>plays, including for the client\u2019s experience<\/li>\n
- Share the methods and key skills<\/b> needed for a commercial consultancy offering<\/li>\n<\/ul>\n<\/div>
<\/div><\/div><\/div>METHODOLOGY<\/span><\/h2><\/h1><\/div>
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- Alternating between lectures and active learning: questionnaires, role play, exercises, action plans, self-assessments<\/b> allowing participants to build the most suitable model<\/li>\n
- Trying out techniques and strategies that can be applied day to day<\/b><\/li>\n
- Lovemark test<\/li>\n
- Customer Journey Mapping<\/li>\n
- At the end of the programme, participants will put together a personal action plan<\/li>\n<\/ul>\n<\/div>
- Trying out techniques and strategies that can be applied day to day<\/b><\/li>\n
- Share the methods and key skills<\/b> needed for a commercial consultancy offering<\/li>\n<\/ul>\n<\/div>
- Lovemark<\/b> Positioning<\/b>: mapping<\/b> your brand<\/b> as well as those of competitors<\/li>\n
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